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09 / 13Bucheon · 2023✎ Draft · copy not yet fact-checked

Ilhan New Memorial Hall

From a Small Seed, a Great Harvest

ImmersiveMuseumProjectionGraphic Design

Full film2:003840×322

Overview

One man's enterprise rebuilt as collage on a 9,376px media façade — seed to harvest across a single wall.

Film in a memorial hall slides easily into chronology. Follow born, studied, founded, gave away in order and what the visitor leaves with is a list of facts. This piece took a single metaphor — seed to harvest — as its skeleton instead of a timeline.

At 9,376px the façade is far wider than one field of view, so the visitor cannot hold the whole surface at once. It was designed as a wall read from left to right, putting the direction of growth and the direction of circulation on the same axis. A companion piece made in the same series plays alongside it.

AI generation produced period texture and material imagery — plants, documents, medicinal ingredients. The portrait was not handed to generation. Generating the face of a real person risks producing an impression that is simply untrue, so the supplied portrait material was used as it stands, with generated material wrapped around it.

“Instead of following a chronology, one metaphor was allowed to grow to the far end of the wall.”

Process

How it was made

  1. 1

    Reference & Consultation

    Organised biographical material on Ilhan New and the memorial hall's exhibition script, and rearranged the structure around the seed-to-harvest metaphor.

  2. 2

    Look Development

    Set collage of paper, plants and print as the base visual language and restricted the colour families.

  3. 3

    Setting the Rules

    Built a coordinate system across the 9,376px width so density holds at any point along the wall.

  4. 4

    Generation & Compositing

    Generated background texture and material imagery in layers, and composited the supplied portrait material unaltered.

  5. 5

    Grade & Master

    Corrected left-to-right brightness variation at ultra-wide, matched tone with the other pieces in the series, and cleaned the loop.

Credits

Credits

Art DirectionJmuk Park
ClientIlhan New Memorial Hall
ProductionInnotech Media
Archive supportTBCYuhan Corporation · memorial hall archives
Contact

If you are planning something at this scale

Available for exhibition and museum film, media façades, and immersive projection.

hello@jmukpark.com ↗